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The Impact of Protein Bars on Indian Fitness Culture

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  Introduction: In recent years, India has seen a significant surge in fitness consciousness and a growing interest in health and wellness. As the country becomes more health-conscious, the demand for convenient and nutritious on-the-go snacks has risen. Protein bars, once considered niche products, have now become mainstream in the Indian fitness culture. In this article, we will explore the impact of protein bars on Indian fitness culture, analyzing their popularity, benefits, challenges, and potential implications on the health and wellness landscape. The Rise of Fitness Culture in India: India, a country known for its rich culinary traditions, has witnessed a notable shift in lifestyle choices, with an increasing number of individuals embracing fitness and wellness practices. This cultural transformation can be attributed to factors such as urbanization, rising disposable incomes, exposure to global health trends, and increased awareness of the importance of a healthy lifestyle...